Grobud brand exploration
For the Creative Leadership course (HMKW Berlin, M.A. Communication Design) I worked with two entrepreneurs who were looking for a brand fitting their aeroponics machine.
Students worked together for the initial exploration of brand narratives and naming workshops, but then each one of us continued the brand development individually.
As deliverables we agreed on a brand package (logo, color palettes, typography, etc.) and a control app for the machine.
The project results were shared in two days of presentations with intermissions for group discussion.