Multimodality in Web Design
Moved by my professional experience, I decided to explore web design from a theoretical lens.
The concepts from multimodality and rhetorical structure theory helped me perform analyses on web pages, which I then turned into an analysis method for efficiency. I then redesigned those pages and ran surveys to evaluate the redesigns and by extension my method.
The end result is an annotation system to analyze web pages. This system reveals how the information on a given web page is interconnected and what it demands from the user. Through such an analysis the designer can find insights about the design which they can use for redesigns, user tests, etc.